Design Conference Budapest, Oct. 2-3, 2014

Uránia Film Theater - Rákóczi út 21, Budapest, 1088 Hungary

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Uránia Film Theater was built in the 1880s as a music and dance hall venue. The building is a combination of Eastern Moorish and Venetian Gothic styles. Uránia is not only a beautiful building but an important landmark too - this is where the first independent Hungarian feature film was shot in 1901, and where the first film screening was held after World War II.

1st day Thursday Oct. 2


  • 8:00


    Registration & Breakfast

  • 9:00

    Thursday Oct. 2

    David Gauquelin (Curator)

    Prezi

    Opening speech

    We’re in the middle of a new industrial revolution. More and more of the stuff we use is constantly connected to the internet. Many of the things around us are enhanced by things happening on a screen or by online services. Agile development calls for constant, quick, and endless change. Code and innovation are so closely linked that programmers are now a critical part of the creative process. We have a world of opportunity, one where we can create amazing new things. What role will designers play in imagining, building, and developing the products that will shape our lives?

  • 9:45

    Thursday Oct. 2

    Erwin Bauer

    Buero Bauer

    Redefine - Redesign

    As designers, our main role is to accompany change. By questioning the status quo, we identify and solve potential problems. Looking at this process shows multiple steps of redefinition and surprising solutions.

  • 11:00

    Thursday Oct. 2

    Jean-Louis Frechin

    noDesign

    From how to design to what to design

    Today’s strategic stakes and technological possibilities are opening up many opportunities for redefining our practices and creating new products. Within this context, to be an influential player, design must evolve and widen its scope of intervention. Beyond processes, what’s the best attitude for designers to embrace these changes? Jean-Louis will talk about his NeoObjets, which are all-together services, experiences, forms and practices.

  • 11:45

    Thursday Oct. 2

    Avi Itzkovitch

    UXSalon

    Designing with Sensors: Creating Adaptive Experiences

    How do we utilize sensors and user data to create experiences in the digital world? We all know that smart devices have sensors, but how can we use this as a resource to acquire information about the user and his environment? And how can we use this information to design a better user experience that is both unobtrusive and transparent? The simple answer: we create adaptive systems. Join speaker Avi Itzkovitch to discover how smart devices, sensors and context aware applications can enhance the user experience with adaptivity and redefine the way we use technology


  • Lunch Break

  • 13:30

    Thursday Oct. 2

    Lightning Talk

    Josh Valman

    RPD International

    Distributed Creativity

    How to challenge convention and harness the power of the world’s creativity. Josh discusses how RPD combined people, expertise, and experience from around the world to re-design the concept of flying for a multi-billion dollar airline, whilst teaching how you too can also challenge convention to solve big ideas and take on the world.

  • 13:45

    Thursday Oct. 2

    Lightning Talk

    Dávid Udvardy & László Priskin

    Distinction

    Why does a startup build a research lab?

    Our desire to experiment has already given us some success in the past, but how do we maintain innovation in the competitive field of app design? In our quest to find our answer, we conducted a research project that kept growing until we found ourselves pitching to the top minds at Google. Their advice and our wish to take the rest of the company on this journey, led us to create our research lab and share the story with you now.

  • 14:00

    Thursday Oct. 2

    Mike Tucker

    Universal Everything

    How To Be a Creative Coder Without Losing Your Soul

    The role of programmer has often come with the stigma of simply building the ideas of others. Our role in the creative process can be overlooked and sometimes excluded entirely. But in reality we hold a perspective that can result in some of the most interesting work being created today. This talk will review the creative approach to coding from recent projects at Universal Everything.

  • 14:45

    Thursday Oct. 2

    Michael Seifert

    Jung von Matt

    We redefine our tools because thereafter they define us

    We need to alter our take on how creativity, workflows, and technology connect to cater to the ever-changing digital landscape. Redefining the tools while working is sometimes like changing the tires while driving. This talk will feature selected projects, commercial and non-commercial, and at least four important lessons they taught me in the last few months. It will include lego bricks, lots of cars (some of them burning) and the biggest project I can imagine.

  • 16:00

    Thursday Oct. 2

    Julia Laub

    onFormative

    Redefine yourself by doing things you never did before

    How is it possible to constantly redefine our role as designers? By doing things we’ve never done, things where we had no idea of how they would turn out. This open design approach at the intersection of design, art, and technology is the basis of our entire working process and leads not only to surprising results, but also redefines our role as a designer with every project. We´ll share this process of constant change by reviewing some of our work.

  • 16:45

    Thursday Oct. 2

    Bohumil Vasak

    Studio Najbrt

    From pixels to square meters

    How do the constant revolutions in technology joined by today’s changed economic reality transform the role of the designer, his of her responsibilities, and ways of thinking? Is there a difference between working for start-ups and established companies? And where are the limits of clients’ wishes? Bohumil Vašák demonstrates contemporary approaches to the radically broadening category of design using past and present projects from Studio Najbrt.

  • 17:30

    Thursday Oct. 2

    Party

    Finger food and free drinks (for the coupons on your badge).

  • 20:00

    Thursday Oct. 2

    Szimpla Kert

    Kazinczy utca 14.

    Party

    We continue to have fun in one of the oldest and most well-known "ruin pub" in Budapest. Food and drinks are not covered by the conference

2nd day Friday Oct. 3


  • 9:00


    Breakfast

  • 9:45

    Friday Oct. 3

    Jack Schulze

    Berg

    Connected products, systems, and the little chip with a big brain.

    Jack Schulze will unpack the emerging design domain of connected products and designing for the technology landscape. UUsing examples of Berg’s work, as well as from industry, Jack will shed light on the core challenge of representing systems through interfaces in the emerging world of connected devices and share principles from Berg’s design process.

  • 10:30

    Friday Oct. 3

    Jason Mesut

    Plan

    Bridging the Physical-Digital Divide

    In a future where digital services and physical products come together, it seems like the tech community is having the greatest influence on our world. In some ways, this is great, but we seem to have forgotten those designers with the talent for crafting physical forms that can fit into our hands, our homes and our lives. For a future ‘Internet of Things‘ we need to better engage industrial designers in what we do. This talk will explore how we do that, including connecting the digital and physical fields of design, calibrating individuals and teams, and collaborating towards a common purpose.

  • 11:45

    Friday Oct. 3

    Gyorgyi Galik

    gyorgyigalik.com

    How can we use our creative power and technological opportunity to address the challenges of the 21st Century?

    In this talk, Gyorgyi aims to demonstrate how, in real life, one can consider and act on the issues involved in determining our urban future and explore new possibilities to create projects and materials that change the environmental effects of art and design practices. How can we make environmental, health-improving projects relevant to our own very particular lifestyles, as well as fun and desirable rather than dutiful or moralistic?


  • Lunch Break

  • 13:30

    Friday Oct. 3

    Lightning Talk

    Attila Bujdoso

    opp.io

    Designing for human cooperation

    In this talk, Attila will present two projects that take on the challenge of designing infrastructures for human cooperation. The first one — The Format Project — studies cultural formats of cooperation. The other one is a more practical, production-oriented approach of designing a new technological protocol for collaboration — opp.io. How does research, concluded from a more cultural perspective, inform the design of a technological solution?

  • 13:45

    Friday Oct. 3

    Lightning Talk

    Nagaraju Pappu

    Canopus Consulting

    The Indian Design Tradition - Folklore and fluidity in both function and form

    The Colonial Rupture has put the design traditions of the East in hibernation. This short talk introduces the design language used in creating beautiful art - from temples to textiles, through to music and murals.

  • 14:00

    Friday Oct. 3

    Fabio Sergio

    frog

    Creating shared value through design

    The design practice currently referred to as “design for social impact” has become an essential asset for social innovators trying to strategically approach large-scale issues, such as health or education. Organizations such as frog and Unicef have been partnering to leverage technology and a deep understanding of human needs and aspirations to provide answers to these issues that put the human experience at the center. We'll use examples from recent innovation programs in the area of health to show how design can result in solutions addressing system-level problems affecting people living in resource-challenged areas of the world. We'll also talk abut how a human-centered innovation process can create opportunities for new collaboration models between the private and public sector, helping solutions to scale by following a “doing good is good business” approach.​​

  • 14:45

    Friday Oct. 3

    Etienne Mineur

    Éditions Volumiques

    Design By Gaming

    New technological opportunities and inventions are emerging at a very rapid pace. One of the goals for designers is to grasp them and then define (or redefine) new, more meaningful uses for them. Creating playful dynamics (with connected objects for instance) is a design practice that leads us to new and original uses for existing technologies. Etienne will lead us through numerous prototypes of his work. Volumique’s works are bridging the gap between the tangible and digital worlds in the context of game design. Etienne Mineur is the founder and creative director of Volumique, a studio that invents, designs, and develops new games and toys, focusing on the relationship between the tangible and digital.

  • 16:00

    Friday Oct. 3

    Colin Burns

    BBC

    User Perspective Design – Integrating Responsive Containers and Content

    A look at the creative forces that are shaping the BBC’s approach to taking a Global Broadcaster into the Future. In particular, examining our ongoing exploration of how we make both online content and delivery formats work together to create innovative experiences across 4 different screens.

  • 16:45

    Friday Oct. 3

    Several Speakers

    Q&A Session